Phytotherapy (also known as herbalism, phytomedicine or herbal medicine): is the study of the physical, chemical, biochemical, and biological properties of medicines or medical substances of natural origin and includes the discovery of new medicines from natural sources.

Nutraceuticals (also known as functional foods): are foods that offer health benefits in addition to the basic nutritional value found in foods.

Conscious consumerism (also known as ethical consumerism, conscientious consumerism, or green consumerism): is an act of shopping that has positive or beneficial social, environmental or economic influences.

Holism: ties into the belief that "the whole is greater than the sum of the parts." In terms of healing, holism accounts for mental, social and spiritual factors over just the symptoms of the illness.


Phytotherapy has been used throughout history, with the earliest written evidence coming from Sumerian texts that are over 5 000 years old. In our more recent years, we have seen a resurgence of phytotherapy through modernised practices of Traditional African Medicine, Aromatherapy, Ayurveda, Homeopathy, Traditional Chinese Medicine, Unani Tibb, and Western Herbal Medicine.

At Rooted Pharmacy we believe that people's shift towards naturally derived products can be attributed to the pursuit of holism, the movement towards conscious consumerism, the want for nutraceuticals (functional foods), and the understanding that complementary medicines (CM) offer an alternative healing path to conventional medicines.


Our mission at Rooted Pharmacy is to provide thoroughly researched and cited educational content to our community, provide quality naturally-derived phytomedicine to customers, and to create a transparent retail framework that facilitates conscious consumerism.


At Rooted Pharmacy we offer phytomedicines, nutraceuticals and other conscious consumer products.


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Theashen Moodley

"I learnt early into my journey with mental health that most available treatment options are symptom-based, and most conventional medicines have daunting side effects. This led me down the path of learning about phytotherapy, nutraceuticals and holistic healing. I created Rooted Pharmacy to cultivate a community of like-minded people, share educational content in the field of holism and offer natural solutions to everyday needs."

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Yuvana Ellappen

"My passion for holistic health and alternative healing has been a beautiful journey, igniting a deep interest in self development and empowerment. At Rooted Pharmacy, I seamlessly blend my creative flair, marketing expertise, and holistic knowledge to not only educate and raise awareness but also to empower individuals within the community to explore new paths to wellness and self-empowerment."